In the course of industrialisation, more and more products are launched on the market.
New approaches in advertisin
In commercial graphics, the image is reduced to a picture of the product with a brief slogan.
Colourful motifs are fun
Humorous images like this soapbox derby with little mishaps are very popular.
Advertising in the 1960s
Until the invention of the electronic calculator, the slide rule was an essential tool and present in advertising.
Billboard for a technical drawing instrument
The focus turns to photo advertising.
Product advertising between 1900 and 1980
Since the start of the 20th century, modern printing technologies have been opening up a wider variety of options for product advertising. The design enables us to draw conclusions about the attitude to life in the relevant era.
Advertising in the 1900s and 1910s
Conquering the world market - international advertising